Tindr – Come on Baby, Light My (Evolutionary Cognitive Systems) Fire

I was fortunate to mature in the age of the internet and am part of the first generation of “digital natives.” My parents, like most of the parents I talk to, are digital immigrants. They did not grow up with the world at their fingertips, and the fact that many five year olds can work an iPad or computer more efficiently than their parents can be a scary realization. Throw in teenage hormones and an undeveloped pre-frontal cortex (the part of the brain responsible for decision making, planning, higher reasoning, etc. So yes, teens ARE missing part of their brains), and you have the stuff of parental nightmares.

So unsurprisingly, one of the most frequent questions I get from parents and other adults is about Tinder. As with most fears revolving around adolescents and social media, the lack of accurate information adults have can be startling, although understandable. But I do have to hand it to them – they know enough about Tindr to have questions, and that’s a great place to be.

[Tinder] is currently available in 24 languages and boasts more than 10 million active daily users. It was also awarded TechCrunch’s Crunchie Award for “Best New Startup of 2013.

As an application, I really like Tinder. I think it’s well designed and really cuts through the fluff that other dating sites (like OK Cupid) are often laden with. The best read I’ve seen on Tindr was posted in an article on Psychology Today – Tinder and Evolutionary Psychology. It’s a scientific look at what the app is, what it does, and why it has such a large and rapidly growing following.

While the article won’t tell you at what age Tinder is appropriate, or how to talk to your teens about it, it is a really great “behind the scenes” look at how Tindr gels with human cognitive systems.

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